A few weeks ago I watched a Ted Talks Speech by Simon Sinek
View it here:
This will become the next bandwagon for most business and the next catch phrase you will see on every website.
WHY I do what I do!
Simon’s speech was amazing and it really caused me to think twice about what I do. Everyone who knows me, knows what I do. I’m part of Lisa Nikole Photography. You know that amazing team of female photographers that captures your event.. wait for it…. “because we love what we do” <— that my friends is the old catch phrase and it’s about all wore out.
I honestly do love what I do. I never got into photography to make money. I got into photography because at the age of eight, my father put a camera in my hand and said “go take pictures” and I did. Roll after roll after roll, there is something magical about shooting an image, winding up the film, taking it into the shop to be processed and waiting and back when I was 8, we waited a bit longer then an hour. You would rush to the store and get your packet and stand in line to pay and while there, you’d peek at your images, some were.. well bleak, but then there would be that one, that one image that brought you right back to where you were, I always call those WOW images.
Wow images inspire, they make you stop and for a short moment in time, you are transfered back to that place and your mind is flooded with the memory of that picture.
At eight I am very sure I have less WOW images then ICK, but i had enough that kept me going.
I never was without my camera or a few canisters of film. I loved the aspect of photography. I loved capturing a look, a glance, a stare and a memory.
Trees were an awesome subject and today they still are, just with people around them.
I love life, I love capturing it. In order to capture life you have to know your subject. Recently I was asked to shoot two local musicians, one for a cover the other just for some profile images. I spent time “researching” them. I watched them when they performed and when they did not. I watched the way they moved and when we met for our shoot, I was ready to photography and capture the real essence of who they are.
I still do this, every couple, senior or portrait that comes my way I observe. I make sure to capture that true grin, smile or eyebrow movement. It’s really not about posing for me, it’s about capturing the real essence of the person that is before my lens.
When I succeed it’s a WOW picture! I’m all about WOW, that is why i do what I do. I want a WOW and I get it.
When I shoot a wedding I stand for over 14 hours, my back will hurt and my hand and fingers are pushed beyond normal expectations, can’t say I love that. But what I do love is capturing the love between the bride and groom, that WOW shot, the one that makes me go WOW and even more then that.. makes them go WOW. it’s more then one, it’s capturing that WOW from beginning to end, that smile, that tear, that glance, that kiss and THAT moment. WOW!
When I shoot a portrait it’s no different. I watch for WOW and I capture it.
So if anyone wants to know Why Lisa Nikole does what she does, it’s because she’s looking for the WOW in you and when she finds it, she captures it and she makes it a memory for you and everyone around you to remember… forever!
When I no longer create WOW, I’ll no longer do what I do.. till then.. let’s create some memories and some WOW!















